Become A Featured Company

1606 Corp. Follows a Familiar Playbook to Grow Distribution & Unlock Value

Ryan Allway

May 3rd, 2023

Top Story

1606 Corp. (OTC: CBDW) CEO Greg Lambrecht is no stranger to the regulated consumer packaged goods market. After founding Premium Cigars International (PCI) in the 1990s, he achieved widespread distribution at 7-11 and other mass market retailers and eventually brought the company public on the NASDAQ.

PCI’s Prime Time flavored cigars are a staple at gas stations and convenience stores throughout the U.S. and Canada. And Mr. Lambrecht hopes to accomplish the same with 1606 Corp.’s hemp and CBD products. Fortunately, a combination of regulatory tailwinds and new technologies could accelerate the distribution timeline.

In this article, we’ll look at how a similar playbook is helping expand distribution for 1606 Corp. as it looks to become a premier player in the nascent $50+ billion hemp and CBD industry.

A Massive Opportunity in CA

California recently banned flavored tobacco products, including cigars, cigarettes, and vapes, at the beginning of the year. While the ban’s effectiveness remains an open question, tax-paid cigarette sales fell 17.3% in January 2023 versus a year ago. And these smokers are likely seeking alternatives that provide a similar experience.

1606 Corp.’s Truz and CBD Singlez are smokable CBD products that help support cigarette smokers kick their nicotine habits. The 25-count products come in mango, original, or menthol flavors. And after ramping up production in anticipation of higher demand, the company had enough inventory to fill orders for 2,500+ locations in February 2023.

While California’s ban is bad news for tobacco companies, the move opened the door for 1606 Corp.’s hemp cigarettes. Since they don’t have tobacco, the company can sell its flavored products in the state. And in response to the ban, the company is doubling down on its distribution efforts in California to provide a better alternative to these consumers.

“The gap left as a result of the flavor ban on vaping and tobacco products has left a lot of shelves open, so we’re aggressively taking advantage of the opportunity,” said CEO Greg Lambrecht in early February.

Revenue Could ‘Double or Triple’

1606 Corp. also recently introduced Brio Nutrition to Cool Blue Distribution to distribute its 45 SKUs through its relationships with over 1,000 retail and wholesale accounts. The formal partnership went into effect on April 1, 2023, meaning revenue could start appearing from the deal on the company’s second-quarter financial results.

Brio Nutrition develops and supplies CBD gummies, topicals, capsules, and oils to assist in treating pain, anxiety, sleep performance, and depression. 1606 Corp. purchased a 51% stake in the business earlier this year as part of its efforts to roll-up companies in the CBD space and unlock economies of scale and eventually uplist to the NASDAQ.

“This monumental partnership provides CBDW with the ability to double, if not triple, our current revenue which is a conservative estimate,” said Brio CEO Shannon Shell. “We’re very proud to be working with one of the country’s largest CBD distributors. As a result of the efforts by the 1606 team, our growth strategy is quickly becoming a reality.”

Looking Ahead

1606 Corp. (OTC: CBDW) has been diligently working on expanding distribution for its hemp and CBD brands by following a playbook similar to Prime Time in the 1990s and 2000s.

On a broader level, it’s worth noting that 1606 Corp. has several advantages that Prime Time didn’t have when scaling – including new technology. For example, 1606 Corp. recently sent out 30,000 direct mailers with the ability to place orders through a smartphone, making it far easier for interested parties to purchase.

If you’re interested in learning more and following 1606 Corp.’s story, complete the form below to download the investor presentation and receive corporate updates.

Disclaimer

This communication contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Read our full disclosure at: https://cfnmedia.com/legal-disclaimer/.

1606 Corp. is a client of CFN Enterprises Inc. 1606 Corp. agreed to pay CFN Enterprises Inc. $30,000 beginning on February 15, 2023, for a three-month investor awareness campaign.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

Network Partners

Follow Us on Social Media

LinkedIn

About CFN Media Group

CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.

Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.

Copyright © Accelerize Inc. · All Rights Reserved · Privacy Policy · Legal Disclaimer

loading