HempFusion (TSX:CBD.U): New Listing on the Toronto Stock Exchange
Ryan Allway
January 5th, 2021
Exclusive, News, Top Story
CBD sales are projected to reach $16.8 billion by 2025, according to Brightfield Group, but the market remains extremely fragmented. With a glut of non-differentiated and low-quality products, regulators are poised to introduce new rules governing the market as consumers increasingly seek out the highest quality options that they can trust.
Let’s take a look at HempFusion’s unique approach to the market, forward-thinking management team and efforts to scale revenue in 2020 and beyond by addressing these issues, as well as its plans to go public on the TSX on January 6, 2021.
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An Eye for Compliance
HempFusion uses DNA-verified industrial hemp sourced from European farms that have grown hemp for hundreds of years. While many CBD manufacturers use a hodgepodge of extracts from cannabis and hemp plants, the company’s focus on high quality industrial hemp is important as the U.S. rolls out new rules for ingestible products over the coming months.
The organic hemp is shipped to six different co-packers across the country where it is processed before being shipped to a centrally located warehouse in Topeka, Kansas for fulfillment.
Exceptional Management
The best products in the world aren’t a guarantee of success—the management team is ultimately responsible for executing on a business plan and delivering results. Fortunately, HempFusion has amassed an experienced team in this industry and has already begun demonstrating their ability to execute in a challenging COVID-19 environment.
The experienced management team includes:
- CEO Dr. Jason Mitchell, N.D. has over 20 years of experience in the natural products industry and is a naturopathic doctor. In his previous role at Country Life, as the Chief Science Officer, he was responsible for the successful creation, reformulation, and launch of over 300 leading products.
- CRO Jon Vissner has over 25 years of sales and marketing experience. At Navajo, he grew annual sales from $60 million to $128 million in less than three years while tripling the number of $1+ million revenue generating customers.
- CMO Ola Lessard is the President of the U.S. Hemp Roundtable and has over 25 years of experience building successful brands. In her previous role with Barleans, she was responsible for one of the most successful CBD brands in America.
The company also has a highly-qualified Board of Directors with experience in public market finance, legal, consumer packaged goods, and M&A and regulatory compliance, which are critical areas for the company over the coming months as it continues its planned expansion.
Click here to receive an investor presentation and IPO alert
Planned Sales Expansion
The company has expanded its product line to include OTC Drug Listed Topicals, which are critical for entry into the lucrative Food & Drug Mass channel. HempFusion also targets the expansion of its retail distribution to over 10,000 retail locations, and plans to upsize existing relationships with Amazon, Vitamin Shoppe and Whole Foods.
In addition to the natural channel, the company is seeking expansion into ecommerce, mass market (FDM) retail, convenience channels and doctor/practitioner networks. These efforts could significantly expand its revenue footprint when combined with its growing list of unique product lines—such as its OTC Drug Listed Topicals.
Going Public on the TSX
HempFusion is well equipped to capitalize on the nascent CBD market in the United States—and soon—across international markets. With its focus on compliance, the company believes its products have significant competitive advantages that cannot easily be replicated, while its expanding distribution sets the stage for scalability in 2020 and beyond.
The company is going public on the TSX in Canada—a senior exchange comparable to the NYSE or NASDAQ in the U.S.—on January 6, 2021. At that point, retail investors interested in participating in the company’s potential upside will have an opportunity to become shareholders.
Click here to receive an investor presentation and IPO alert
Disclaimer
The above article is sponsored content. CannabisFN.com and CFN Media, have been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: https://cannabisfn.com/legal-disclaimer/
CannabisFN.com and CFN Media, have been hired by HempFusion to create awareness.
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
About Ryan Allway
Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.
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