Alaska Establishes Recreational Marijuana Rules
Ryan Allway
September 16th, 2015
Policy, Top News
The Alaska Marijuana Control Board outlined allowable advertising strategies for retail dispensaries, as well as security protocols in meetings to consider draft regulations for the launch of recreational marijuana sales within the state, according to Alaska Dispatch News.
Regulators pushed to limit advertising in order to avoid the problems that Montana faced after legalizing medicinal marijuana. With liberal advertising regulations, the state could face the same kind of backlash from the 47% of Alaskans that voted against the ballot measure to legalize marijuana. Advertising restrictions could also keep the drug out of the public’s eye and avoid any problems with children being tempted by marketing efforts.
The regulators opted to permit the selling of branded merchandise, but forbid giveaway coupons or free branded merchandise as promotional material, as well as promotional activities like games or competitions to encourage the sale of marijuana. In addition, advertising messages cannot include any promises of medical benefits given the state’s colorblind policy when it comes to the legalization of marijuana.
Added security measures will increase costs even further for marijuana entrepreneurs, with video surveillance, security lighting, and transportation regulations. These measures follow Colorado’s laws, although many are uncertain of enforcement.
The good news for entrepreneurs is that the board struck down a requirement of $1 million or more in insurance coverage for marijuana businesses, since insurance companies refused to tell the state how much such insurance would cost. Insurance will still be required, but the state will not provide any specific number, leaving it in the hands of business owners.
In the end, these regulations represents a step forward for the third state to legalize recreational marijuana and could set a precedent for other states that choose to do so in the future.
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
About Ryan Allway
Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.
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