City View Green Looks to Go Public with a Unique Approach to the Market


Ryan Allway

January 14th, 2019

News, Top Story


Canada’s cannabis industry is projected to exceed C$22.7 billion over the coming years, according to Deloitte, driven by the legalization of adult-use cannabis this year. With the legalization of edibles and other consumer products next year, the industry could see even faster growth as a greater number of consumers become interested. Investors seeking exposure may want to look beyond the obvious market leaders for the most potential.

In this article, we will take a look at how the industry has transitioned in Canada and one company that is taking a unique approach to the market.

Industry in Transition

Cannabis companies have long been valued based on their license status and production capacity. Early movers that secured licenses and began building massive cultivation facilities saw their valuations skyrocket. Investors knew that there would be insatiable demand in the early stages of the market—as we’re seeing now—and those that had the greatest production could generate the most revenue and capture early market share.

Please Click Here to Receive CIty View Green’s Investor Presentation & Going Public Alert.

Since then, several industry leaders have established leading market share. Canopy Growth Corp. (TSX: WEED) (NYSE: CGC) is worth more than $12 billion and has expanded into venture investments through its stake in Canopy Rivers. There’s still a supply shortage in the market, but the long-term goals aren’t just about increasing capacity by building more, and larger, cultivation facilities across provinces.

Investors are focusing on production costs, extraction processes, and consumer products that will become legal next year. For example, many large companies have invested in significant cannabis flower production, but that may not translate to strong consumer brands. New companies are increasingly focused on areas like cannabis edibles, beverages, and even cosmetics infused with cannabidiol (CBD) or other compounds.

Learning from Mistakes

Icon Exploration Inc. (TSX-V: IEX) CEO Rob Fia has spent the past year looking at inroads into the cannabis industry. While there are no shortage of startups looking for capital, he realized that many of these companies didn’t have the fundamentals in place and the company would be better off developing a business from scratch. The company could avoid many of the mistakes made by other companies.

Please Click Here to Receive CIty View Green’s Investor Presentation & Going Public Alert.

The company is building a 40,000 sq. ft. cultivation facility in Ontario to produce pharmaceutical-grade cannabis. With state-of-the-art LED lighting, HVAC systems, and automation technologies, the company aims to produce high-quality, low-cost cannabis relative to its peers. Its ultra-efficient CO2 supercritical extraction processes will also cost-effectively create cannabis oils that can be used in a wide range of products.

Cultivation Facility in Brantford, Ontario

Of course, the best equipment in the world is useless without an experienced operations team at the helm. The company already hired two Master Growers with cannabis industry experience to manage its grow operations, while creating a shortlist of candidates for executive positions—including CEO. The company is also looking at potential partnerships to springboard its distribution across Canada and around the world.

Please Click Here to Receive CIty View Green’s Investor Presentation & Going Public Alert.

Looking Ahead

City View Green represents a compelling opportunity in Canada’s nascent cannabis industry. By building its business from scratch, the company is heeding the lessons learned from other companies and focusing on the values that matter most ahead. The company expects to receive its license from Health Canada in the near future and is in discussions with partners that could provide access to 37 stores across Canada for distribution.

Disclaimer

The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: https://cannabisfn.com/legal-disclaimer/

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.


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