Become A Featured Company

Cookies and Gage Growth Corp.: A Recipe for Success in Michigan

Robin Lefferts

April 19th, 2021

App, Exclusive, News, Top Story

 

National branding is very difficult to achieve in the cannabis industry. The federal ban on interstate cannabis commerce is the major obstacle, as most companies are unwilling or unable to set up full operations in multiple states. If a company were to choose the multi-state operator approach in the current environment, the varying regulations among the states would present other significant challenges to operating a unified and successful business.

Cookies is an iconic brand in the cannabis world, probably as close to a nationally recognized and dominant name in the industry that exists. Founded in the Bay Area in 2012 by the rapper Berner and his cultivation expert partner Jai, Cookies has grown into one of the most recognized lifestyle and cannabis brand based on innovative genetics and an authentic image full of street cred. Cookies doesn’t go it alone, however. Key partnerships have been essential to the brand’s growth, and in the lucrative Michigan legal cannabis market Gage Growth Corp. (CSE: GAGE) is the exclusive partner of choice. Here we will take a closer look at the relationship between the two companies.

Cookies and Gage Make Sense

Cookies first built up a dominant position in the California market through a commitment to quality, tireless marketing, and partnerships with everyone from the best growers to the most influential social figures. As Berner put it in an interview with Forbes, “I find the best growers everywhere and try to give them a boost by bringing them into the Cookies family in an organic way… I’m embracing what all of these great people do. You can’t micromanage all these stores and be great. You have to find great people, work with them, and have them embrace your vision.”

Click here to receive an investor presentation and corporate announcements

That inclusive, empowering attitude permeates the Cookies culture and informs every partnership for the company. Find good people who are great at what they do and partner with them. In Michigan, that means Gage. In announcing the partnership, Berner stated, “In my opinion, Michigan is the second largest market for cannabis next to California, mainly because of how educated the market is on quality flower and extract. We took our time to find the right partners, needing the right team for production, manufacturing and retail since retail was included. The group we chose had to fit culturally as well and after spending time with Gage, we were sold on the quality of cultivation and operational skills. They were just dope!”

Gage was founded on the idea that a highly competent, vertically integrated company could establish a dominant position in the lucrative Michigan cannabis market. The company controls its own cultivation, processing, distribution, and retail operations in the state. Gage produces premium products that regularly sell out and command some of the highest prices in the market. According to Headset Insights Pulse, in 2020 Michigan cannabis consumers spent an average of $85 per shopping trip, the highest figure in the nation. According to Gage, their own customers spent an average of $164/visit, nearly double the statewide average.

Consumers and designers alike love the Gage retail concept. Their stores garnered design awards from ADCANN, Leafbuyer, and the Detroit Metro Times. What do you get when you combine premium quality products with a comfortable, secure, and inviting retail setting? Success. And when you add in an exclusive partnership with a leading national brand? Even more success.

Gage currently operates seven retail dispensaries, a mix of medical and adult-use, throughout Michigan. It plans on having 20+ locations open by the end of 2021. Its Detroit (8 Mile) Cookies dispensary is one of the top medical dispensaries in the state, and the company runs an adult-use Cookies store in Kalamazoo. Two more adult-use Cookies locations are on the way as well, with plans to open in the next few months. Gage is significantly expanding its production capacity to meet exploding demand, increasing from 400lbs/month in November 2020 to 3,000lbs/month in June 2021 to 5,000lbs/month by the end of 2021. Something is clearly working here, and the Cookies partnership plays a key role.

Click here to receive an investor presentation and corporate announcements

Michigan? Yes, Michigan

Some of you may be wondering, why the big focus on Michigan? Berner alluded to the power of the market above and teasing out some of the numbers gives us a clearer picture. Michigan, the 10th largest state by population, approved medical cannabis in 2008, and by the time adult-use was legalized in 2019 the state boasted the second-largest medical cannabis market in the nation behind California in terms of medical cardholders.

This relatively mature medical market set the stage for the explosive growth of the adult-use market. Monthly adult-use sales have grown about 864% from December 2019 to January 2021. In 2020, the state of Michigan posted almost $1 billion of cannabis sales, a staggering 250% increase from 2019. This strong growth trajectory continues in 2021 with $108 million of cannabis sales in January, which equates to $1.3 billion when annualized.

The Michigan cannabis market is exploding, and the Gage/Cookies partnership is right in the middle of it. Berner and the Cookies team correctly identified Gage as a key player in the state, and some other notable players in the industry have done the same. The company has been backed since the early stages by noted cannabis and healthcare investor Jason Wild, founder of the $2 billion fund JW Asset Management. Bruce Linton, founder and former CEO and Chairman of Canopy Growth Corp., is the Chairman of the Board for Gage. Now, with Gage having gone public on the Canadian Securities Exchange under the symbol “GAGE”, equity in the company is available to investors of all stripes.

The partnership between Cookies and Gage could bear considerable fruit over the coming quarters as four Cookies branded stores should be open across the state by the end of Q3. These two strong companies complement each other nicely, and investors are encouraged to take note. Cannabis consumers in Michigan certainly have.

Click here to receive an investor presentation and corporate announcements

Disclaimer

The above article is sponsored content. CannabisFN.com and CFN Media, have been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: https://cannabisfn.com/legal-disclaimer/

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Robin Lefferts

Robin Lefferts has been involved in the legal cannabis industry since 2012, sometimes as an active participant and always as an interested observer.

Network Partners

Follow Us on Social Media

LinkedIn

About CFN Media Group

CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.

Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.

Copyright © Accelerize Inc. · All Rights Reserved · Privacy Policy · Legal Disclaimer

loading