First Harvest Aims to Become a Leader in Cannabis Media and Mobile Gaming


Ryan Allway

July 10th, 2017

News, Top Story


The cannabis industry is expected to be worth upwards of $50 billion by 2026, according to Cowen & Co., driven by the ongoing legalization of medical and recreational marijuana. While there are many different ways for investors to capitalize on the market, the media and advertising space may be the most compelling given the lack of entrenched competitors and the significant pent-up demand to reach targeted consumers.

In this article, we will look at the fully-reporting First Harvest Corp.’s (OTC Pink: HVST) mobile gaming app, Hemp Inc, and why it’s more than just a cannabis-focused game – it’s a compelling advertising platform that fills a gaping hole in the cannabis industry for targeted advertising.

Build a Cannabis Empire

First Harvest’s Hemp Inc is a top-rated, as well as top-trending, game in both the App Store and Google Play that lets users build their very own cannabis empire. By choosing the correct strains, using top notch talent, and buying the latest equipment, users can compete against others in a social game that has rapidly gained traction among the cannabis consumer community. The company continues to add new features to the game to make it even more compelling over time.  The game has achieved rankings as high as #1 in both on-line stores.

The company plans to monetize the ‘freemium’ game through in-app purchases that range in price from $0.99 to $9.99 depending on the item. In addition, the company plans to introduce branding and ad-placement within the game as well as celebrity affiliate agreements for revenue sharing via in-app purchases. This mirrors the strategy used by many other successful game developers, such as Activision Blizzard (NASDAQ: ATVI) and Tencent Holdings.

Cannabis Social Network

First Harvest’s CannaVoices is a member-based social media platform for subscribers to participate in an open forum with other pro-cannabis supporters. The platform consists of a digital magazine – Cannavoices Lifestyle Magazine – that showcases leading researchers, patients, enthusiasts, startups, and more, as well as a social media platform where users can interact with each other and discuss issues that matter to them.

The company plans to monetize CannaVoices through a traditional advertising model with a tie-in to its mobile gaming app. Social media has proven to be an extremely cost-effective way to reach customers since referrals from a friend and face-to-face recommendations carry the highest weight. As a result, the company may be able to charge premium prices for advertisements on the site, particularly given the lack of ad supply for the cannabis industry to leverage.

Advertising Platform

The cannabis industry struggles when it comes to advertising given the negative stigma attached to the drug. Many popular social media platforms, like Facebook, LinkedIn, Twitter, YouTube, and Google+, don’t provide the ability to tap into a segmented cannabis audience due to restrictive protocols within their terms of service. And it’s unlikely that these trends will change until cannabis is legalized on a federal level – and even then it may not be permitted.

First Harvest aims to transform its Hemp Inc. game and CannaVoices network into a valuable platform for advertisers to reach engaged audiences of cannabis consumers and enthusiasts.  The platform provides a brand-safe environment to reach a large, self-identified, socially-active, web-savvy, niche audience with targeted advertisements that are uniquely matched to the user’s social engagement habits to maximize return on investment.

Looking Ahead

First Harvest Corp. (OTC: HVST) represents a compelling investment opportunity in the media and advertising subset of the cannabis industry. With a leading cannabis game and social media platform, the company offers advertisers unparalleled access to highly-engaged cannabis consumers in a market where few advertising outlets exist. Investors may want to keep a close eye on the stock as it continues to ramp up its gaming and social media operations.

For more information, visit the company’s website and follow CannabisFN’s coverage.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.


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CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.

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