Flower Expo elevates its cannabis industry events in 2024
Ryan Allway
April 19th, 2024
News, Top News, Top Story
In the rapidly evolving cannabis industry, there are few platforms for brands to display their products and services in a professional format. Flower Expo, taking place in Massachusetts and Michigan this year, stands out as a beacon of innovation and connection. Flower Expo is the Premier B2B Cannabis Trade Show where brands meet buyers. This unique event is not just a trade show; it’s a movement towards creating a more efficient, high-vibe platform for the cannabis economy.
Flower Expo’s 2024 events, which include Massachusetts on June 5-6 and Michigan on August 7-8, will draw out some of the highest profile names in cannabis. Flower Expo is set to be one of the most important events for top brands and retailers while maintaining the perfect balance of business and culture.
Flower Expo Massachusetts is set to host more than 150 brands in 2024, including Cresco Labs, PAX, Fernway, Select, Green Thumb Industries, Holistic Industries, Kanha, Nova Farms, and MariMed.
Also set to attend are the purchasing groups from more than 250 Massachusetts retailers, such as Theory Wellness, Rev Clinics, Bud’s Goods & Provisions, Insa, Garden Remedies, and Resinate.
For the Michigan event’s inaugural year, brands such as Bloom, NOBO, Cloud Cover, Glorious Cannabis, Lion Labs, and Pro Gro are set to exhibit, with top retailers Lume Cannabis, High Profile, Joyology, GAGE, Exclusive, and many others set to attend.
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Jason Bello, founder of the event grew up in Las Vegas, NV, where his father climbed the corporate ladder beginning with the infamous computer trade show COMDEX until its 1996 acquisition, then transitioning to the Las Vegas Sands Corporation, which boasts the largest private convention center in the US, where he opened world renowned hotels in Vegas, Macau, and Singapore. His father was also a founding partner of Hall of Flowers, a California-based cannabis trade show, the event where Bello also got his start in the event business. Following his time at Hall of Flowers, Bello led sales at Source Cannabis and Green Street Festival prior to launching Flower Expo in 2023.
The success of Flower Expo lies in its unique approach to business events. While the show curates the perfect cast of attendees made up of top brands and retail decision makers, its focus on creating an authentic cannabis event with consumption and sampling sets it apart from the field. “What’s a cannabis event without the cannabis?” said Kai Brady, Flower Expo’s Director of Business Development.
Flower Expo’s fixation on top brands and vetted buyers creates the most ideal sales and marketing opportunity for budding brands to expose purchasing decision makers to their products, packaging, brand values, team members, and culture. “It’s like the biggest farmer’s market you’ve ever been to,” Bello said, “And it’s incredibly important in any industry to procure products with a focus on the consumer — who they are, and what they like.”
After its blockbuster 2023 Massachusetts event, which brought out upwards of 70% of the state’s dispensaries and over 150 of the hottest brands, Flower Expo is set to launch the second iteration of its Massachusetts event on June 5-6, 2024. Additionally, a brand new event is scheduled in Michigan on August 7-8, 2024, set to shake up the Midwestern market. Flower Expo plans to continue its expansion to offer its superior platform to cannabis brands around the country.
About Flower Expo:
At Flower Expo, our mission is to connect and transform the cannabis industry through a professional, high-vibe, and efficient platform. We foster meaningful connections, strategic partnerships, and knowledge exchange to propel the industry forward. With a focus on professionalism, positive energy, and streamlined processes, we empower businesses and individuals to showcase their offerings, inspire innovation, and shape the future of cannabis.
Contact:
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
About Ryan Allway
Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.
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