Guide to Finding Cannabis Investors


Jason Mueller

August 15th, 2017

Policy


young asian entrepreneur presenting business plan for new project with the audience taking picture with cellphones.

In 2016 alone, US cannabis sales totaled $6.7 billion according for Forbes. Expected in under ten years of growth, Bloomberg published that the cannabis industry is expected to reach $50 billion by 2026.  To put these figures into perspective, recreational legalization of cannabis in Colorado, the quickest State to implement their recreational cannabis legislation, was adopted across the State by April, 2016.  Though voted for in 2012, implementation was not State-wide until the same year that the emerging industry posted a $6.7 billion net worth.  As the cannabis industry thrives in its infancy, getting a canna-business funded may not be easy, but there are options including Angel Investors, Venture Capital firms, and even cannabis-specific funding sites like ArcView.

Angel Investors were the “original” funders of cannabis ventures.  An Angel Investor is a single investor with significant holdings, allowing them the option to fund start-ups that they believe will succeed for a piece of the company or other repayment term.  Due to the federal laws outlawing cannabis, the first cannabis companies in the legal CA medical industry were unable to procure bank loans or lines of credit, (as a matter of fact, most still cannot).  In the absence of cannabis-focused VC’s and the inability to get funding through banks, Angel Investors that were interested in the emerging cannabis market were all that was left.  Regardless of difficulty getting funded elsewhere, private speculation and wealth ultimately propelled companies like Privateer Holdings and CannaFundr.

To find Angel Investors for your cannabis start-up company, https://angel.co is a list of Angel investors where entrepreneurs and Angel Investors come together.  Membership is free and beyond just finding funding from an Angel here, there are also members searching for start-up jobs:  feasibly, you can source your funding and your work force all through https://angel.co!  Mentioned earlier, Cannafundr is a company grown out of private investors and its mission is to crowdfund cannabis start-ups through accredited investors.  They have no membership fee, unlike most investment funds.  Their minimum funding amount is a mere $2,500 comparative to the $50,000 required by investment funds.  For smaller start-up businesses, this platform could be a quicker route to funding than either Angel Investors or Venture Capital firms.

Venture capital firms and Venture Capitalists are often mistakenly referred to as Angel Investors; they are distinctly different though, and it may be tougher to secure funds from a VC than an Angel Investor when it comes to a cannabis business.  At its core, the difference between Angel Investors and Venture Capital firms is that Angel Investors are individuals who are the stewards of their own money.  Angel Investors have the first and final say in whether they fund you.  A Venture Capital firm, however, can be structured several ways:  they may have a board of trustees that make decisions or perhaps a CEO that must clear potential investments when Venture Capitalists tentatively approve a start-up for funding.  Another major difference between VC’s and Angels is that a Venture Capital firm typically handles funding in excess of $1 million whereas Angel Investors typically will only fund up to $1 million.  Some examples of cannabis-friendly VC firms include Emerald Ocean, Dutchess Capital, Salveo Capital, and Tress Capital.  At each of these companies’ sites, anyone interested in pitching their start-up has ready access to decision makers within their respective firms.  Keep the scope of your start-up in mind when determining if pitching to a VC firm is worth your time:  if you aren’t looking at a $1 million or more project with significant return and little risk, you are better off pitching to Angel Investors until you find one that takes interest in your company.

Despite most VC firms dealing only with high budget start-ups, the ArcView Group is one VC firm that deals in smaller funding amounts than $1 million.  They only accept accredited investors into their network, which currently is made up of 600 investors.  According to their site, The ArcView Group has facilitated funding for over 150 companies which raised around $125 million in totality.  A few times weekly, they offer webinars where companies can pitch their start-up and they also have a grand event every quarter where entrepreneurs can pitch their ideas in-person.  Testimonials on ArcView’s site give a better picture of what funding amounts start-ups can expect.

“The ArcView group gave us an opportunity to pitch our company to top-tier investors and raise $150,000.” ~Isaac Dietrich

“We have secured $350,000 of the $500,000 we came to ArcView for and we will be closing out very soon based on meetings this week.” ~Garett Fortune

For start-ups that haven’t had luck with any Angel Investors but are scaled too small to effectively pitch most Venture Capital firms, ArcView Group has done great things, and their reputation becomes more renowned with each funded start-up they launch.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

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