Ignite UK Launch Targets Red-Hot European CBD Market
Tony Deyes
August 1st, 2019
App, Exclusive, News, Top News
In June of 2019, the Centre for Medicinal Cannabis produced Britain’s most comprehensive study to date on the UK’s CBD sector, one of Europe’s largest, and found that the market is worth at least three times more than previously estimated, with 1.3 million regular users already spending over 300 million pounds annually on CBD products. That number is expected to be just shy of a billion pounds annually ($1.2billion USD) by 2025, equivalent to the entire UK herbal supplement category at present.
The study also found that the industry is officially considered mainstream in the UK, despite cannabis being illegal, largely as a result of steadily-growing awareness of CBD and its health & wellness applications. 6 million people, roughly 11% of the population, have already used CBD products, and that number is expected to continue its steady rise.
Click here to see the company corporate presentation
The European market, buoyed by a population twice the size of the US and Canada combined, has also surpassed all earlier market estimates, and is now expected to surpass $115 billion USD during this same period.
Ignite UK Launches in Style
With these lucrative emerging markets in mind, Ignite International Brands Ltd. (CSE: BILZ) organized a high-profile event at the famous Mandrake Hotel in central London, and an enormous presence at the inaugural Europe CBD Expo in London, to announce the launch of Ignite UK. This launch will serve as the hub of the company’s expansion into Europe’s emerging market, and its innovative “Ignited Kingdom” marketing campaign, where strategically-placed digital screens and billboards will extol the balanced, aspirational lifestyle Ignite encourages through CBD use.
Ignite is renowned for its use of engaging, intriguing marketing content, from its Unapologetic company Blog, to its Twitch TV channel, and backed up by the over 43 million-strong social media following of company founder and Chairman, Dan Bilzerian.
Ignite was a Gold sponsor of the Europe CBD Expo, and as a result, President of Ignite International Brands, Jim McCormick opened the event with a keynote speech in which he referred to the UK and European CBD markets as a “wide open space” that the company is well-placed to excel in. McCormick noted that Bilzerian’s social media presence has allowed the company to raise its brand profile despite the severe restrictions on advertising in the CBD space.
UK Launch a Precursor to European Expansion
Ignite UK is the beginning of the company’s European expansion, which introduces a line of lifestyle-based CBD products including tinctures, vapes, and topical, which are 100% natural and dosed to provide calming, lucid, and recharging effects. Five tincture and three vape flavours are currently available in the UK marketplace, with additional SKUs scheduled for release in the near future. New to the Ignite product line is a CBD lip balm, designed to serve as a reasonably-priced entry point for UK consumers curious about the Ignite brand and/or CBD topicals. Ignite UK sources the purest full-spectrum distillate and 99% pure CBD isolate and infuses them with fractionated coconut oil, natural flavour extracts, and terpenes, all of which are formulated to provide the holistic benefits of CBD.
Click here to see the company corporate presentation
The European CBD market is still in its infancy compared to US and Canadian markets, and though there have been a number of campaigns targeting the market, none have been on a significant scale, nor has a dominant brand yet to emerge. Ignite UK intends to capitalize on this opportunity with its first mover advantage and already-massive social media reach. Through the integration of traditional and digital out-of-home marketing, combined with social influencer campaigns, Ignite aims to become the most recognizable CBD brand in the world.
McCormick added, “North American CBD companies are increasing their presence in the UK and Europe to gain entry into a market that is anticipated to reach £16.5 billion in the next decade. We are excited to have launched our Ignite CBD product line in Europe. The initial response has been tremendous, and we look forward to diversifying our business across the UK and EU member states with our trade partners in the UK.”
European consumers can now purchase Ignite CBD Drops, Rechargeable Vape Pens, Disposable Vape Pens, and Lip Balms at two London retail locations as well as online at https://uk.ignitecbd.co/.
Ignite intends to expand its branding, marketing, licensing, sales and distribution business, across the United States, Canada, and international jurisdictions like Europe, and leverage multiple product platforms through branding, product development, targeted marketing and strategic supply chain partnerships in each of the target jurisdictions.
Click here to see the company corporate presentation
CEO and Chairman Dan Bilzerian, perhaps best known as one of the world’s most successful professional poker players, winning over $50 million in a single year, says “I’ve never half-assed anything I cared about. Everything I do, I do on the highest level and Ignite is going to top everything I’ve done before. I’ll spare no expense, cut no corners, and do whatever needs to be done in order to build Ignite into a world-renowned cannabis brand.”
For more information and updates, keep watching this page, or visit www.igniteinternational.co.
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