Legalization Efforts in Oregon Bolstered by $2.3M Ad Campaign
Ryan Allway
August 19th, 2014
Policy, Top News
Oregon’s efforts to legalize recreational marijuana in November could receive a sizable boost with a $2.3 million television advertising campaign. Featuring Richard Harris, the retired head of the state’s addictions and mental health division, New Approach Oregon’s television commercial calls marijuana a “relatively benign drug” and highlights the many benefits associated with legalization.
Funding for the advertising campaign stems largely from a political fund connected to the New York-based Drug Policy Alliance that aims to change the laws so that “people are no longer punished for what they put into their own bodies but only for crimes committed against others.” New Approach Oregon has not revealed how it will pay for the ads, however, that could begin appearing within days.
Oregonian voters rejected the legalization of marijuana two years ago, although that effort received almost no advertising of any kind. Since then, the legalization of recreational marijuana in Colorado and Washington State have helped normalize the idea. The two states have also reported a number of benefits since legalization, including lower crime rates and not many unintended consequences.
New Approach Oregon’s ballot initiative would allow adults to possess up to eight ounces of marijuana and cultivate up to four plants. The money generated from taxing the drug would be divided between schools, law enforcement, drug treatment programs, and mental health programs. Notably, the measure is considered “better written” than the prior initiative that failed in a 2012 ballot measure.
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
About Ryan Allway
Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.
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