Lexaria Looks to Expand ViPova Sales with New Marketing Efforts


Richard Battle

June 5th, 2015

News, Top News


[stockchart symbol=LXRP]

Lexaria Corp. [stockquote symbol=LXRP], a food sciences company focused on the delivery of cannabinoid compounds procured from legal, agricultural hemp, through gourmet foods based on its proprietary infusion technologies, recently announced that it has sold “small but increasing” amounts of it ViPova™ teas through its website, and plans to launch new marketing strategies designed to meaningfully increase awareness and sales.

As a first step, the company signed an agreement with a sales organization that specializes in sales to the medical marijuana dispensary industry, where its cannabinoid-infused teas could have a ready-to-buy market. Direct sales initiatives through this organization are set to start next week, with professionals introducing its products and others to these end markets in order to ultimately improve its sales over the short and long run.

In addition to these efforts, the company aims to add new online and retail locations where its products will be distributed. Management has begun welcoming affiliate sales partners who are having increasing success at selling the products to both individuals and retail locations. Lexaria also continues to make progress in making the teas available on Amazon.com, pending a decision by the ecommerce retailer regarding the product line.

Finally, the company has identified health and fitness vertical sales channels that management believes will be very receptive to its CBD-infused products. As a part of that effort, the company is preparing a large marketing and sample provision campaign set to launch this summer, focused to start in Western U.S. states. Fortunately, there is little competition within this space, as companies who are focused on producing THC containing products are not permitted to sell within this channel in general.

Investors may want to keep an eye on Lexaria over the coming months as the company works to unlock significant value for shareholders by improving revenue in a meaningful way.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Richard Battle

Mr. Battle has over a decade of experience in the financial markets as both a private investor and financial journalist.

Disclaimer: Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Emerging Growth LLC dba TDM Financial, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. Emerging Growth LLC dba TDM Financial, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. Emerging Growth LLC dba TDM Financial, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.



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CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.

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