ManifestSeven Expands Distribution in California with Focus on Women Ahead of Public Listing
February 4th, 2020
App, Exclusive, News, Top Story
ManifestSeven is building California’s first integrated omnichannel platform for legal cannabis by merging compliant distribution with a retail superhighway. With a network of seven distribution facilities stretching from San Francisco to San Diego, the company offers cultivators and product manufacturers a unique venue for distributing and selling their products.
Over the past several months, the company has been making strategic acquisitions designed to expand distribution and accelerate its growth. The company already works with over 335 dispensaries and thousands of ancillary B2B clients, while holding 64 licenses across 11 major California markets on its own.
In this article, we will take a look at the company’s most recent acquisition and how it dovetails with its existing operations to further expand its reach, as well as its upcoming reverse merger with P&P Ventures Inc., enabling any investors to purchase a stake.
Expanding into Women’s Health
ManifestSeven recently announced the acquisition of Lady Chatterley Health, a San Francisco-based legal cannabis delivery service focused on high-end women’s products. Founded in 2015, the company has established a robust database of active retail customers in the highly-coveted Bay Area (San Francisco) market with a specific focus on women.
The Cannabis Consumers Coalition (CCC) found that just as many women consume cannabis as men. According to its 2017 survey, 53% of women have consumed cannabis compared to just 42% of men. The survey was both anonymous and covered all states, not just states with legal programs, representing potential future growth.
“With so many female cannabis consumers and business leaders, businesses need to ensure that their marketing strategies appeal to women when developing both business-to-consumer and business-to-business marketing strategies,” said Larisa Bolivar, author of the report.
Synergies with Weden & MyJane
ManifestSeven’s new acquisition will be integrated into its Weden retail business, which already offers storefront and delivery services throughout the country’s most populous state, California. In addition, the acquisition broadens the reach of the company’s MyJane subsidiary, which specializes in creating curated product boxes for women.
MyJane’s Sleep Box, a CBD curated cannabis gift set
“M7’s acquisition of Lady Chatterley Health is an enormous growth opportunity in a critical market, allowing us to directly service more than 640,000 residents over the age of 21, as well as the tens of millions of visitors who come to San Francisco every year,” says Chief Operating Officer Pierre Rouleau. “Delivery is a cornerstone of our range of services, and this highly-scalable asset further expands our reach across California.”
The company provides all of its services through a single platform accessible at 1-800-CANNABIS, enabling it to become a kind of Amazon.com of legal cannabis by melding complex logistics with an easy-to-use customer experience. After California, the company plans on expanding into Arizona, Illinois and other legal states.
MyJane Helps Prevent Human Trafficking
ManifestSeven subsidiary, MyJane, recently launched a cause-marketing relationship with the social enterprise International Sanctuary in recognition of Human Trafficking Prevention Month. As part of the new relationship, the company purchased more than 1,000 pieces of its PURPOSE line of jewelry handcrafted by survivors of human trafficking, and incorporating these into its newest collection of curated cannabis boxes for women.
“For a wellness business created by women, for women, I can think of no other social cause more worthy of our support than one that makes a difference in our own backyard here in Orange County and that aligns with our authentic commitment to empowering women,” MyJane President Helene Blanchette.
MyJane President Helene Blanchette
The company plans on releasing a number of new curated box collections throughout 2020, featuring a full assortment of pieces from Sanctuary’s PURPOSE line, ranging from small bracelets to 14-carat plated necklaces.
This endeavor is MyJane’s first philanthropic initiative under the leadership of Blanchette, a former Xerox Corp executive who assumed the role late last year.
ManifestSeven is planning to go public on the Canadian Securities Exchange (CSE) in the near-term through a reverse merger agreement with P&P Ventures Inc. Investors interested in the company may want to keep an eye on the process since it could provide them with an opportunity to invest in the company as it continues to expand throughout California and around other major markets.
In addition, investors will be watching for ManifestSevento become cash flow positive in 2020, an elusive goal for many cannabis companies. CEO Sturges Karban believes that will happen during the first half of the year, with a substantial increase in revenue numbers, powered by strategic acquisitions
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