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Maven Brands Unleashes the Potential of Craft Micro-Cultivators in Canada

Ryan Allway

November 10th, 2021

App, Exclusive, News, Top Story

Micro-cultivators have become one of the fastest-growing segments of the cannabis industry. Consumers strongly prefer craft cannabis after the explosion of low-quality and over-priced products hit the retail market following legalization. Unfortunately, many restrictions and obstacles keep micro-cultivators from reaching the market.

Newly re-branded Maven Brands Inc. (CSE: MJ) (OTC Pink: TRLFF) (FSE: TLAA) is preparing to launch a new path-to-market program to help micro-cultivators address these problems. The program will kick off with one of Canada’s leading female master growers—Tara Kirkpatrick of Backwoods BC Bud—who signed an agreement with the company in September..

Let’s take a look at the micro-cultivation market, what makes it appealing, and the company’s unique approach to unleash its potential.

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Cultivating the Future

Health Canada began licensing small-scale commercial cannabis cultivators in mid-2018 to fulfill its promise of a diverse and competitive industry. These micro-cultivators would be limited to 600 kilograms of cannabis per year on 200 square meters with fewer requirements than licensed producers under the Cannabis Act.

Despite receiving many applications, micro-cultivators initially received just a fraction of the licenses granted thus far. Since then, it has become one of the fastest-growing market segments, with more than 65 micro-cultivators licensed in British Columbia and over 250 across Canada. Still, many remain on the sidelines due to high costs and complexities.

Micro-cultivators have many advantages over larger producers. For example, they can produce a wider variety of products due to their small-batch production methods, and their quality tends to be much higher since they can focus on each plant. The result is higher-margin and more unique products that are much more profitable than typical cannabis.

Innovative Approach

A “maven” is an outstanding expert in their field, eager to share their knowledge and create positive change through new ideas. Under the leadership of market veteran Andrew Gordon, Maven Brands aims to accomplish just that by providing the resources and expertise to help micro-cultivators bring craft cannabis to market.

The company’s path-to-market service model alleviates key bottlenecks and inefficiencies within regulated supply chains. For example, in British Columbia, many producers need to ship their products out of the province to process. Maven Brands’ program will offer everything from quality assurance and microbial remediation to compliant packaging and distribution.

Maven Brands’ Cannabis Hub in Lumby, BC.

These services will be available through the company’s EU-GMP compliant, 19,500 sq. ft. craft cannabis hub situated on a massive 40-acre site in Lumby, BC. In addition, the company has an agreement with Velvet Management, a leading cannabis sales agency, to market and distribute craft cannabis products across the country.

Looking Ahead

Maven Brands Inc. (CSE: MJ) (OTC Pink: TRLFF) (FSE: TLAA) successfully re-branded its business and signed its first path-to-market micro-cultivation client in recent months. Earlier this month, the company also announced a non-brokered private placement offering to raise C$1.5 million and support the launch of the new program.

Investors may want to take a closer look at the company as it executes on its vision to become a key enabler for micro-cultivators in British Columbia, and ultimately create significant value for shareholders through attractive margins and scale.

For more information, visit the company’s website or download their investor presentation.

Click here to learn more about the investment opportunity & crowd funding

Disclaimer

The above article is sponsored content. CannabisFN.com and CFN Media, have been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: https://cannabisfn.com/legal-disclaimer/

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

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CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.

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