The Yield Growth: Building A Cannabis Lifestyle Product Empire
Ash Stringer
August 28th, 2019
App, Exclusive, News, Top Story
Ayurveda is an ancient medicine system dating back thousands of years in India. In Sanskrit, the word means “The Science of Life.” In the simplest sense, it is a holistic approach to healing – including medicating with cannabis – in a harmonious manner with the Earth, including locally sourcing natural ingredients.
For The Yield Growth Corp. (OTCQB: BOSQF)(CSE: BOSS)(Frankfurt: YG3), Ayurveda is integral to business as part of the company’s proprietary patent pending extraction technology combining the ancient therapeutic extraction methods with modern science and commercial hemp root oil for innovative products containing cannabinoids and terpenes. The company has quickly amassed a portfolio of six subsidiaries and global partnerships as it looks to disrupt the $4.2 trillion-dollar global wellness market with a portfolio of premium cannabis-infused consumer goods.
Click here to receive and investor deck and corporate updates
Bigger International Footprint
Yield Growth’s flagship brand is Urban Juve, a line of cannabis sativa hemp oil infused skincare products, including oils, creams, balms and skincare kits, sold throughout the U.S., Canada, China, Japan, South Korea and Germany. Through a new partnership with Melorganics, Greece and Cyprus were added this month to the list of countries where Urban Juve is sold. Per the new pact, Melorganics will act as the exclusive retail distributor and non-exclusive e-commerce distributor for Urban Juve products in Greece and Cyprus.
If it wants to maintain exclusivity in those countries, Melorganics must purchase at least $300,000 worth of Urban Juve products in the first year and $500,000 in each subsequent year. This will add nicely to the $1.98 million that Yield Growth generated in revenue across its portfolio during the first half of 2019.
Lucrative Lip Balm
On Monday, the company said that Urban Juve Lip Balm with Hemp Oil received compliance certification in the European Union, giving the company the green light to move forward with sales initiatives in the bloc. The lip balm, which retails on the Urban Juve website for $9 for a 4-gram stick, is a best selling product for the company.
Click here to receive and investor deck and corporate updates
The certification for the hydrating lip balm comes at a prime time for Urban Juve, as it will be featured in Vogue Beauty Highlights in the October issue of UK Vogue, introducing the product to a new audience of 4.1 million readers.
Also in October, strategic partner and beauty subscription giant ipsy will be including the lip balm in gift bags at the ipsy Live event in New York City.
In preparation for the upcoming exposure, Urban Juve is currently manufacturing 250,000 units of the lip balm for sales throughout all its retail sales and e-commerce outlets. At list price, that represents $2.25 million in sales.
Full Speed Ahead into New Verticals
With hemp legalized throughout the U.S. via the passage of the 2018 Farm Bill in December, high-end spas are increasingly demanding cannabidiol (CBD) products for their therapeutic benefits, which falls right into Yield Growth’s wheelhouse. To that end, the company said this month that it is growing vertically by developing a new Ayurveda-inspired CBD-infused Urban Juve Spa Treatment line.
In a bid to tap the $130 billion global gifting market, Urban Juve this month implemented a new service where it offers streamlined gift wrapping and delivery through its e-commerce platform. A particularly unique feature here is Urban Juve’s partnership with ParcelPal (CSE: PKG)(OTCPK: PTNYF), which means that customers in select Canadian markets will be able to get their gift-wrapped product the same day, perhaps even within 60 minutes.
Talk about a last minute birthday, anniversary, Christmas or Valentine’s present. The savvy management team doesn’t stop with calculated ways to brand and ultimately generate revenue.
Click here to receive and investor deck and corporate updates
Antler Real Men
Elsewhere in August, Yield Growth deepened its relationship with Antler Retail, Inc., the owner of an upstart international clothing and men’s grooming products brand called Antler. For starters, an agreement was closed between the two wherein Antler Retail made a payment of $800,000 in its stock for a non-exclusive perpetual license for worldwide rights to eight of Yield Growth’s hemp product topical formulas. Using these formulas inspired by Ayurvedic traditions, Antler is developing a new men’s line of hair pomade, beard oil, shaving cream, deodorant and four premium essential oil colognes.
Moreover, a distribution agreement was penned between the companies on August 14 giving Yield Growth global distribution rights to the Antler Real Men hemp product line, including the eight new products in the future.
The theme of reciprocity between Yield and Antler to develop innovative products and distribute them globally is underpinned by board members from the companies having serious skin in the game. Penny Green, CEO of Yield Growth and Urban Juve, and Krystal Pineo are directors and significant shareholders at both Yield Growth and Antler, so they clearly are motivated to succeed.
Understanding the New Culture
Yield Growth leadership has seasoned vets with C.V’s that include executive positions at the likes of Johnson & Johnson (NYSE: JNJ), Procter & Gamble (NYSE: PG), M·A·C Cosmetics, Skechers (NYSE: SKX), Best Buy (NYSE: BBY), Aritzia (TSX: ATZ), Coca-Cola (NYSE: KO), and Pepsi Corporation (NYSE: PEP). Point being, those steering the ship know a thing or two about building global brands.
As such, the company has retained acclaimed graphic design and branding company The Design Spot and brand and packaging design agency Cornerstone Strategic Branding to assist in these important branding initiatives to build market traction. Furthermore, Yield Growth is staying with the times, utilizing social media campaigns and influencer marketing to spread brands awareness and drive sales, particularly with subsidiary Wright & Well’s initial shipment going into the Oregon markets.
These initiatives speak volumes about Yield’s mantra of marrying the ancient healthcare modality of Ayurveda with modern technologies for whole body healing that is often synonymous with the emotional and spiritual ways of cannabis consumers. This is owing to a deep understanding of product development and marketing to a diverse audience.
In today’s world, products are more associated with lifestyles than ever before. Millennials are a whole new culture of consumer as they actively seek out brands, companies and products that they can identify with, which augurs well for Yield Growth and its lineup of brands.
Click here to receive and investor deck and corporate updates
Disclaimer
CannabisFN.com is not an independent financial investment advisor or broker-dealer. You should always consult with your own independent legal, tax, and/or investment professionals before making any investment decisions. The information provided on https://cannabisfn.com(the ‘Site’) is either original financial news or paid advertisements drafted by our in-house team or provided by an affiliate. CannabisFN.com, a financial news media and marketing firm enters into media buys or service agreements with the companies that are the subject of the articles posted on the Site or other editorials for advertising such companies. We are not an independent news media provider. We make no warranty or representation about the information including its completeness, accuracy, truthfulness or reliability and we disclaim, expressly and implicitly, all warranties of any kind, including whether the Information is complete, accurate, truthful, or reliable. As such, your use of the information is at your own risk. Nor do we undertake any obligation to update the items posted. CannabisFN.com received compensation for producing and presenting high quality and sophisticated content on CannabisFN.com along with financial and corporate news.
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
About Ash Stringer
Search CannabisFN
Press Coverage
Psychedelics Index
Top Videos
Alan Brochstein’s 420 Investor is the go-to community for investors to learn, explore, and profit from the marijuana companies. The main goal of 420 Investor is to provide real-time, objective information about the top marijuana companies in the market in order to help investors capitalize on cannabis.
Matt Hawkins is the founder and managing principal of Cresco Capital Partners, LLC (“Cresco”), a private equity firm focused specifically on investing in the legalized cannabis industry. Since its inception in the summer of 2015, Cresco has made 14 investments out of its first fund and is currently raising this fund, Fund II. Prior to the […]
Indiva aims to become a house of global marijuana brands, recognized for high quality cannabis products.
Women Grow was created to connect, educate, inspire and empower the next generation of cannabis industry leaders by creating programs, community and events for aspiring and current business executives.
Network Partners
About CFN Media Group
CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.
Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.
Copyright © Accelerize Inc. · All Rights Reserved · Privacy Policy · Legal Disclaimer
